Social Media Specialist (Volunteer)
About Blind Professionals Network (BPN)
Blind Professionals Network (BPN) is a 501(c)(3) non-profit organization dedicated to empowering blind and visually impaired (BVI) individuals to achieve professional success. We provide free career development, specialized training, and a vital peer network to break down employment barriers.
Position Summary
The Social Media Specialist is a key volunteer role responsible for assisting with the day-to-day management, content creation, and growth of BPN’s social media presence, primarily focusing on the organization's Facebook and LinkedIn channels (business page and private group). This role is vital for increasing BPN's visibility, engaging our community, and promoting our events and resources.
Key Responsibilities
Content Management & Posting:
- Scheduling & Execution: Assist in planning, scheduling, and publishing daily content across BPN's social media platforms.
- Event Promotion: Post promotional materials for BPN programs, events, mixers, raffles, and fundraising activities.
- Adherence to Guidelines: Ensure all posts in the private member group adhere to the established employment-related content policies.
- Profile Management: Ensure all official organizational posts are published under the BPN organizational profile, maintaining brand consistency.
Engagement & Outreach:
- Community Moderation: Monitor the private Facebook group, approve appropriate posts, and engage with members to foster a positive and professional community environment.
- Outreach Expansion: Share BPN business page content into external, relevant BVI-focused Facebook groups to significantly expand BPN's reach and impact.
- Reporting: Track engagement metrics (likes, shares, comments) to measure the effectiveness of content and identify trends.
Administrative Support:
- Confirm receipt of assigned tasks and provide updates on content performance.
- Communicate any issues or challenges encountered to the Marketing Director promptly.
- Attend virtual BPN team meetings as required.
Qualifications
- Strong practical experience managing and posting content on various social media platforms is essential.
- Currently pursuing or recently completed a degree in Communications, Marketing, Public Relations, or a related field is a plus.
Excellent written communication and editing skills, with a keen eye for detail.
- Ability to work independently and manage a consistent posting schedule.
- Familiarity with the BVI community or a passion for disability advocacy is highly desirable.
- Proficiency with Microsoft Office/Google Suite and a commitment to utilizing accessible tools.
Reporting Structure
This position reports to the Marketing Director.
Time Commitment
This is a volunteer position requiring an estimated commitment of 5–7 hours per week, with flexible scheduling.
Application
If you believe this position aligns with your skills, experience and career goals, please follow these steps to begin the application process:
- Submit Your Credentials: Send your resume and a letter of interest to Training@BlindProNet.org. In your letter, please detail your relevant professional experience and your specific motivation for joining the Blind Professionals Network Team.
- Complete the Application: After submitting application, finalize your application by completing the BPN Volunteer application.
Important Note: Completing both of these steps is essential to initiate our onboarding process and helps us ensure a mutually beneficial placement within the organization.