Marketing and Communications Specialist (Volunteer Position)

Blind Professionals Network (BPN) is a 501(c)(3) non-profit organization dedicated to empowering blind and visually impaired (BVI) individuals to achieve professional success. We provide free career development, specialized training, and a vital peer network to break down employment barriers.

Position Summary

The Marketing and Communications Specialist is a strategic volunteer role responsible for amplifying BPN’s mission through diverse communication channels. This role encompasses social media management, content creation, brand messaging, and community outreach. While a primary focus remains on our Facebook and LinkedIn presence, the intern will also support email marketing, press releases, and multi-platform digital strategy. This position is vital for building BPN’s brand equity and ensuring our resources reach the BVI community and potential corporate partners.

Key Responsibilities

Strategic Communications & Content Creation:

Copywriting: Draft compelling copy for newsletters, website updates, and promotional emails to keep the BPN community informed and engaged.
Storytelling: Help identify and draft "success stories" from our members to showcase the impact of BPN’s programs.
Brand Voice: Ensure all communications are consistent with BPN’s professional tone and adhere to brand guidelines across all touchpoints.

Digital & Social Media Management:

Multi-Channel Coordination: Plan and execute a monthly content calendar for Facebook, LinkedIn, Instagram, X (Twitter), and YouTube.
Community Engagement: Moderate the BPN Facebook group and LinkedIn community, fostering professional dialogue and networking.
Visual Coordination: Work with the team to ensure all digital assets (images, video clips, and flyers) are high-quality and accessible.

Outreach & Awareness:

Campaign Support: Assist in the development and execution of marketing campaigns for BPN mixers, raffles, and annual fundraising events.
External Outreach: Identify and engage with relevant BVI-focused forums, professional associations, and external groups to expand BPN’s footprint.
Analytics: Track and report on the performance of digital campaigns and social media engagement to refine future strategies.

Administrative Support:

Coordinate with Marketing Director to align marketing efforts with organizational goals.
Attend virtual team meetings and provide progress reports on current projects.
Ensure all external communications meet digital accessibility standards.

Qualifications

Currently pursuing or recently completed a degree in Marketing, Communications, Public Relations, or a related field is a plus.
Strong writing and editing skills with the ability to tailor messaging for different audiences (e.g., members vs. donors).
Proficiency in managing professional social media handles, particularly LinkedIn
Ability to work independently and maintain a consistent posting calendar.
Familiarity with the BVI community or a passion for disability advocacy is highly desirable.
Proficiency with Microsoft Office/Google Suite and a commitment to utilizing accessible digital tools.

Reporting Structure

This position reports to the Marketing Director.

Time Commitment

This is a volunteer position requiring an estimated commitment of 5–7 hours per week, with flexible scheduling.

Application

If you believe this position aligns with your skills, experience and career goals, please follow these steps to begin the application process:

Submit Your Credentials: Send your resume and a letter of interest to Training@BlindProNet.org. In your letter, please detail your relevant professional experience and your specific motivation for joining the Blind Professionals Network Team.
Complete the application: After submitting application, finalize your application by completing the BPN Volunteer application.

Important Note: Completing both of these steps is essential to initiate our onboarding process and helps us ensure a mutually beneficial placement within the organization.

LOREM IPSUM